No account required
PlateCue does not require a user account. Your profile, meal history, saved meals, and entitlement cache are stored locally on your device.
PlateCue
Effective date: April 25, 2026. Last updated April 25, 2026.
Privacy Policy
PlateCue is designed as a local-first wellness utility. The app helps you estimate and correct nutrition from meal photos, typed notes, and dictated voice notes while avoiding ad tracking, data brokerage, public profiles, social feeds, and account requirements.
1. Who Operates PlateCue
Data controller and developer: MyTip Innovations s.r.o., a Czech limited liability company.
Company ID: CZ21901236.
Registered office: K lukam 1071/19a, 142 00 Praha-Libus, Czech Republic.
Commercial register: Municipal Court in Prague, file No. C 408323.
Contact: support@platecue.com.
In this policy, "PlateCue," "we," "us," and "our" mean MyTip Innovations s.r.o. when it operates the PlateCue app, website, backend, and support channels.
MyTip Innovations s.r.o. is established in the European Union. No separate EU representative is required for GDPR purposes. A data protection officer has not been appointed because PlateCue is not currently designed to require one.
2. Scope
This policy applies to the PlateCue iOS app, the website at platecue.com, the backend at api.platecue.com, and PlateCue support interactions.
This policy does not cover Apple services, App Store billing, device-level analytics controlled by Apple, or third-party websites linked from PlateCue. Those services are governed by their own terms and privacy policies.
3. Short Summary
Meal input is user initiated
You choose when to take or import a photo, type meal details, or dictate a voice note. Production analysis sends only the requested meal input to return an estimate or correction.
No ad tracking or sale
PlateCue does not use third-party advertising SDKs, cross-app tracking, data brokers, or health and nutrition data for advertising targeting.
Export and delete controls
The app includes local data export and local data deletion in Settings. The privacy choices page explains the exact paths.
4. Personal Data We Process
| Data category | Examples | Where it is handled | Purpose |
|---|---|---|---|
| Profile and goal inputs | Optional name, age, height, weight, activity level, goal, diet style. | Stored locally on your device. | Estimate daily calorie, protein, and carb signals for your chosen plan. |
| Meal photos | Photos you choose from camera or photo library for meal analysis. | Processed in the app and, for production AI analysis, sent to the PlateCue backend and AI provider. | Identify visible foods and estimate nutrition. Raw photos are not intentionally stored by PlateCue after the request is serviced. |
| Typed notes and voice dictation text | Meal descriptions, hidden sauce or oil notes, serving details, brand/label details, and correction text you type or dictate. | Voice is converted into editable text before analysis or correction. Text may be sent to the PlateCue backend and AI provider when you request a meal check or correction. | Estimate or correct meals when a photo is missing context or when you prefer text/voice input. |
| Meal estimates and corrections | Detected items, calories, macros, fiber, sodium, confidence, notes, saved meals. | Stored locally on your device. The backend returns an estimate and does not store a meal-history database. | Show daily progress, help you correct estimates, and let you re-log familiar meals. |
| Purchase status | Apple subscription product ID, entitlement state, restore result. | Handled by Apple StoreKit and cached locally in the app. | Unlock premium features and restore purchases. PlateCue does not receive payment card numbers. |
| Operational request data | IP address used for rate limiting, request timing, endpoint, mode, model, source, item count, error state. | Backend memory and hosting logs, depending on the service provider. | Security, abuse prevention, reliability, debugging, and capacity planning. Application logs should not intentionally include raw photos, meal names, user notes, or nutrition totals. |
| Support data | Email address, message text, attachments, issue details you choose to send. | Support inbox or support tooling. | Respond to support, legal, privacy, billing, and product questions. |
| Website data | Basic hosting logs such as IP address, browser user agent, pages requested, referrer, and timestamp. | Static hosting, CDN, and DNS providers. | Deliver the website, prevent abuse, secure the site, and understand service reliability. The landing page does not include ad pixels or intentional tracking cookies. |
5. Sensitive and Health-Adjacent Data
PlateCue is a consumer wellness app, not a medical service. Still, nutrition, weight, body, diet, and food information can be sensitive. We use this information only to provide the features you request, such as daily targets, meal estimates, corrections, saved meals, export, and deletion.
To the extent any information you provide is treated as special category health data, sensitive personal information, or similarly protected data under applicable law, we process it only for the app functionality you request, with your affirmative use of those features, and not for advertising, sale, or data brokerage.
6. Legal Bases for Processing
Where GDPR, UK GDPR, or similar laws apply, we rely on the following legal bases:
| Processing activity | Legal basis |
|---|---|
| Providing app features, meal analysis, local storage, subscription entitlement checks, support, and requested exports or deletion. | Performance of a contract or steps requested before entering a contract. |
| Camera/photo permissions, microphone/speech recognition permissions, optional meal-photo analysis, dictated meal notes, and optional support attachments. | Your consent or affirmative request, depending on the legal framework and platform permission flow. |
| Security, fraud prevention, rate limiting, debugging, service reliability, and abuse prevention. | Legitimate interests in operating a secure, reliable service, balanced against user rights. |
| Tax, accounting, legal claims, App Store compliance, consumer protection compliance, and responses to lawful requests. | Legal obligation or legitimate interests, depending on the context. |
7. Meal Photos and AI Processing
PlateCue uses meal photos, typed notes, and dictated text only when you ask the app to check or correct a meal. A photo estimate is inherently approximate because an image may not reveal hidden oils, sauces, recipes, brands, portion weight, or preparation details.
In production mode, the iOS app sends the selected image, typed note, dictated text, or correction text to the PlateCue backend. The backend is designed to process the request in memory, call the configured AI provider, return structured nutrition estimates or corrections, and avoid storing raw image files. The backend should not intentionally write raw photos, meal names, user notes, correction text, or nutrition totals to application logs.
AI providers may process request data to return the requested estimate and may maintain temporary abuse-prevention, security, or reliability logs under their own service terms. PlateCue uses provider terms and settings intended to support the privacy commitments described in this policy.
8. How We Use Personal Data
- To provide onboarding, plan targets, meal analysis, corrections, saved meals, daily progress, export, and local deletion.
- To process subscriptions and restore purchases through Apple StoreKit.
- To respond to support, privacy, and legal requests.
- To protect the service from excessive automated use and keep the backend available.
- To comply with applicable law, tax, accounting, consumer protection, privacy, and App Store requirements.
PlateCue does not sell personal data, share nutrition or photo data with data brokers, or use health, fitness, photo, or nutrition data for targeted advertising.
9. Sharing and Service Providers
PlateCue may share data with service providers only as needed to operate the app and website. Categories of providers include:
- Apple, for App Store distribution, StoreKit purchases, subscription management, refunds, and device permission flows.
- Cloud hosting, CDN, DNS, and backend providers, for website hosting, API hosting, TLS, logs, rate limiting, and production availability.
- AI providers, for requested meal-photo, text-note, voice-dictated text, and correction analysis.
- Email or support tools, for support, legal, and privacy request handling.
- Professional advisers, regulators, courts, law enforcement, or transaction counterparties where legally required or reasonably necessary.
PlateCue limits providers to processing data for PlateCue's service purposes. PlateCue does not authorize providers to use meal photos, nutrition information, or profile inputs for third-party advertising.
10. International Transfers
MyTip Innovations s.r.o. is established in the Czech Republic. PlateCue users, hosting providers, AI providers, Apple services, and support tools may be located in the United States, the European Economic Area, the United Kingdom, Canada, Australia, and other countries.
Where personal data is transferred from the European Economic Area, the United Kingdom, or Switzerland to countries that do not provide an adequate level of protection, PlateCue relies on appropriate safeguards such as Standard Contractual Clauses, provider data processing terms, or another lawful transfer mechanism.
11. Retention
- Local profile, meal history, saved meals, and entitlement cache remain on your device until you delete them, uninstall the app, or iOS removes app data.
- Raw meal photos are not intentionally retained by the PlateCue backend after the analysis request is serviced.
- Short-term rate-limit data may be held in backend memory during the rate-limit window.
- Operational logs are kept only as long as needed for security, reliability, debugging, and abuse prevention, subject to hosting provider controls.
- Support communications may be retained as needed to handle the request, keep business records, resolve disputes, and comply with law.
- Apple may retain purchase, subscription, refund, and billing records under Apple's own terms and policies.
12. Privacy Rights
Depending on where you live, you may have rights to request access, correction, deletion, restriction, portability, objection, withdrawal of consent, or a copy of information about how your data is processed. You may also have the right to complain to a data protection authority.
For EU users, the relevant supervisory authority for MyTip Innovations s.r.o. may include the Czech Office for Personal Data Protection unless another authority is competent for a specific matter. UK, Canadian, Australian, and US state privacy rights may also apply depending on your location and the facts of processing.
For California and other US state privacy laws, PlateCue does not sell or share personal information for cross-context behavioral advertising and does not use sensitive personal information to infer characteristics for unrelated purposes. Even where a particular statute does not apply, privacy requests can still be sent through the Privacy Choices page.
13. Your Choices and Controls
In the iOS app, open Settings to export local data, share the export file, delete local PlateCue data, restore purchases, manage Apple subscriptions, and open this policy.
- Export: Settings > Privacy > Export local data creates a JSON file for the profile, meals, saved meals, scan balance, and entitlement cache stored by the app.
- Delete local data: Settings > Privacy > Delete all local data removes the local profile, meals, saved meals, and entitlement cache from the device.
- Subscriptions: Local data deletion does not cancel an Apple subscription. Use App Store subscription management to cancel or change billing.
- Photos: You can deny camera or photo-library access in iOS Settings. Without photo access, photo-based meal analysis will be limited.
- Privacy requests: The Privacy Choices page explains how to request help with access, deletion, or correction for support records or any server-side data that may exist.
14. HealthKit
PlateCue does not use HealthKit. If HealthKit support is introduced, PlateCue will request only the specific permissions needed, explain them before requesting access, avoid using HealthKit data for advertising or data brokerage, and update this policy and App Store privacy answers.
15. Children
PlateCue is not directed to children and should not be marketed to minors. PlateCue is a consumer wellness tool for users who can make their own nutrition decisions or who use it with appropriate adult and professional guidance.
16. Security
PlateCue uses reasonable technical and organizational safeguards, including server-side API keys, HTTPS production endpoints, local-first storage, no committed secrets, body-size limits, and rate limiting. No method of transmission or storage is perfectly secure.
17. Changes
PlateCue may update this policy as the app, backend, providers, launch territories, or legal requirements change. Material changes should be reflected in the policy, in-app links, App Store privacy details, and release notes where appropriate.
18. Contact
MyTip Innovations s.r.o.
K lukam 1071/19a, 142 00 Praha-Libus, Czech Republic
Email: support@platecue.com
Support URL: https://platecue.com/support/